Muindasitiri yezvitoro, hupamhi hwechigadzirwa hunoreva huwandu uye hwakasiyana hwezvigadzirwa zvinopihwa nechitoro.Sarudzo yakanaka yezvinotengeswa ndiyo kiyi yekukwezva uye kuchengetedza vatengi, zvisinei kuti unotengesa rudzii rwezvigadzirwa.Asi kuve nezvigadzirwa zvakasiyana zvakawandisa muzvikamu zvakawandisa zvinogona kuvhiringa uye kuita kuti vatengesi vave nesarudzo dzakawandisa kwavanoomesa.
Kuwana chiyero pakati pehupamhi hwechigadzirwa, kudzika, uye musanganiswa wekutengesa kuchave kwakakosha pakubudirira kwechitoro chako, asi chekutanga, unofanirwa kunzwisisa kuti zvinorevei.Aya ndiwo masikirwo ehurongwa hwekutengesa, uye kana ukatanga nekunzwisisa kwakajeka nezvazvo, uchaona zvichibatsira kwemakore anotevera.
Product Breadth
Mukutsanangura kwayo kwekutanga, chigadzirwa chakapamhama iyi mhando yemitsara yechigadzirwa inopihwa nechitoro.Iyo inozivikanwawo seproduct assortment hupamhi, hupamhi hwekutengesa, uye mutsara wechigadzirwa.
Semuyenzaniso, chitoro chinogona kungochengeta zvinhu zvina zveSKU yega yega, asi hupamhi hwechigadzirwa chavo (zvakasiyana-siyana) zvinogona kunge 3,000 mhando dzakasiyana dzezvigadzirwa.Mutengesi mukuru webhokisi seWalmart kana Target kazhinji ane hupamhi hwechigadzirwa.
Product Dep
Chimwe chikamu che retailinventoryyequation kudzika kwechigadzirwa(inozivikanwawo seproduct assortmentormerchandise deep).Iyi inhamba yechinhu chimwe nechimwe kana masitayera awakatakura echimwe chigadzirwa.
Semuenzaniso, chitoro chinogona kuronga kuti kuchengetedza mutengo wakaderera, ivo vanozove nekudzika kwechigadzirwa kudzika.Izvi zvinoreva kuti vanogona kungotenga 3-6 SKUs ega ega chigadzirwa muchitoro.Muenzaniso wakanaka wechitoro nehupamhi hwakanaka asi hushoma kudzika zvitoro zvekirabhu seCostco, iyo inotengesa zvinenge zvese pasi pezuva, asi imwe chete kana mbiri sarudzo dzerudzi rwechigadzirwa.
Kufara + Kudzika = Chigadzirwa Assortment
Kufara kwechigadzirwa ndiko kuwanda kwemitsara yechigadzirwa, nepo kudzika kwechigadzirwa ndiko kwakasiyana mukati meimwe neimwe yemitsara iyoyo.Zvinhu zviviri izvi zvinosangana kugadzira chitoro chinogadzirwa assortmentormerchandise mix.
Vatengesi vakasarudzika vangangove nehupamhi hwechigadzirwa pane chitoro chakajairika.Izvi zvinodaro nekuti zvigadzirwa zvavo zvine yakamanikana yekutarisa uye chaiyo niches.Nekudaro, ivo vanogona kunge vaine yakaenzana, kana isiri yakafara, kudzika kwechigadzirwa kana vakasarudza kurongedza yakakura siyana yemutsetse wechigadzirwa chimwe nechimwe.
Chitoro chekenduru, semuenzaniso, chichava nemhando diki (kana hupamhi) yezvigadzirwa pane yekona chitoro chemishonga, kunyangwe iine huwandu hwakafanana hwezvigadzirwa munhevedzano:
Chitoro chekenduru chinongochengeta marudzi makumi maviri chete emakenduru (kufara), asi anogona kuchengeta mavara 30 nezvinonhuhwirira (kudzika) kwekenduru rimwe nerimwe.Chitoro chekona chechitoro chinotakura zvinhu 200 zvakasiyana-siyana (kufara) asi zvingangochengeta chimwe chete kana zviviri. misiyano, mhando kana masitayera (kudzika) kwechigadzirwa chimwe nechimwe.
Zvitoro zviviri izvi zvine nzira dzakasiyana siyana dzechigadzirwa chavo nekuda kwezvinodiwa nevatengi vavo.
Kunhuhwirira uye ruvara zvakakosha kune mutengi wechitoro chekenduru pane kuve nemataira zana emakenduru ekusarudza kubva.Kune rimwe divi, kurerutsira kwakakosha kumutengi wechitoro chezvinodhaka uye vangangoda kutora mushonga wemazino nemabhatiri mune imwe chete kumira.Chitoro chezvinodhaka chinoda kurongedza zvese zvakakosha, kunyangwe paine sarudzo imwe chete kune yega yega.
Seasonal Merchandise Mix
Musanganiswa wezvinotengeswa muchitoro unogonawo kuchinja nemwaka.Vatengesi vakawanda vanosarudza kuwedzera zvakasiyana-siyana panguva yezororo rekutenga mwaka.Iri izano rakanaka nekuti rinopa vatengi zvimwe zvipo zvekupa sarudzo.Inogona zvakare kubvumidza chitoro kuti chiedze nemitsetse mitsva yechigadzirwa pasina kuita mari hombe mukutenga.
Nguva yekutumira: May-30-2022